Dental SEO & Website Benchmarks: Phoenix, AZ
Live figures from 435 indexable audited Phoenix dental practice websites, recomputed as practices are re-audited. Most recent audit September 20, 2026. Methodology dps-37-v1.
76
median score
0 vs Arizona median 76
71.42
average score
Arizona average: 72.26
85
top quartile
the score the best 25% of local websites clear
435
websites audited
of 2,269 across Arizona
Score distribution
Grade distribution in Phoenix
Counts use all 435 indexable audited Phoenix websites.
A
4.83%
21 of 435
B
36.09%
157 of 435
C
22.07%
96 of 435
D
14.25%
62 of 435
F
22.76%
99 of 435
Arizona distribution: A 5% · B 37% · C 23% · D 13% · F 21% (2,269 websites).
Largest local difference first
Where Phoenix dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Phoenix websites are omitted.
93%
Service or treatment structured data not detected
404 of 435 evaluated Phoenix websites — vs 90.92% across Arizona.
91%
AggregateRating structured data not detected
398 of 435 evaluated Phoenix websites — vs 91.45% across Arizona.
91%
FAQPage structured data not detected
397 of 435 evaluated Phoenix websites — vs 93.39% across Arizona.
| Check | Phoenix rate | Arizona rate | Difference |
|---|---|---|---|
| Dentist or LocalBusiness structured data not detectedStructured data | 48.74%212 of 435 evaluated | 43.68%991 of 2,269 evaluated | +5.06 pp |
| BreadcrumbList structured data not detectedStructured data | 69.20%301 of 435 evaluated | 64.57%1,465 of 2,269 evaluated | +4.63 pp |
| XML sitemap not detectedWebsite fundamentals | 34.71%151 of 435 evaluated | 31.34%711 of 2,269 evaluated | +3.37 pp |
| Missing canonical tagsWebsite fundamentals | 35.86%156 of 435 evaluated | 32.61%740 of 2,269 evaluated | +3.25 pp |
| Privacy-policy link not detectedPatient journey | 48.05%209 of 435 evaluated | 44.82%1,017 of 2,269 evaluated | +3.23 pp |
| FAQPage structured data not detectedStructured data | 91.26%397 of 435 evaluated | 93.39%2,119 of 2,269 evaluated | −2.13 pp |
| Unclear H1 structureWebsite fundamentals | 54.48%237 of 435 evaluated | 56.50%1,282 of 2,269 evaluated | −2.02 pp |
| Service or treatment structured data not detectedStructured data | 92.87%404 of 435 evaluated | 90.92%2,063 of 2,269 evaluated | +1.95 pp |
| Contact or inquiry form not detectedPatient journey | 74.48%324 of 435 evaluated | 72.59%1,647 of 2,269 evaluated | +1.89 pp |
| Images missing alternative textWebsite fundamentals | 61.84%269 of 435 evaluated | 63.68%1,445 of 2,269 evaluated | −1.84 pp |
| FAQ page not detectedPatient journey | 64.14%279 of 435 evaluated | 65.80%1,493 of 2,269 evaluated | −1.66 pp |
| Missing meta descriptionsWebsite fundamentals | 39.31%171 of 435 evaluated | 38.12%865 of 2,269 evaluated | +1.19 pp |
| Emergency-services page not detectedPatient journey | 57.47%250 of 435 evaluated | 56.41%1,280 of 2,269 evaluated | +1.06 pp |
| Insurance or payment page not detectedPatient journey | 52.87%230 of 435 evaluated | 52.09%1,182 of 2,269 evaluated | +0.78 pp |
| Clear booking action not detectedPatient journey | 45.98%200 of 435 evaluated | 46.72%1,060 of 2,269 evaluated | −0.74 pp |
| Limited useful contentWebsite fundamentals | 37.24%162 of 435 evaluated | 37.33%847 of 2,269 evaluated | −0.09 pp |
| AggregateRating structured data not detectedStructured data | 91.49%398 of 435 evaluated | 91.45%2,075 of 2,269 evaluated | +0.04 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Phoenix market
Common questions
Dental SEO and website questions for Phoenix
- How good are dental practice websites in Phoenix?
- Across 435 audited Phoenix dental practice websites, the median DentalPresence Score is 76 out of 100, and the best 25% of local sites score 85 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Phoenix dental websites most often get wrong?
- The most common gaps detected on audited Phoenix dental websites are: “Service or treatment structured data not detected” (93% of evaluated sites); “AggregateRating structured data not detected” (91% of evaluated sites); “FAQPage structured data not detected” (91% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Phoenix compare with the rest of Arizona?
- Phoenix's median score of 76 is equal to the Arizona-wide median of 76, based on 2,269 audited websites across Arizona.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Phoenix in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Arizona benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Phoenix figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.