Dental SEO & Website Benchmarks: Flagstaff, AZ
Live figures from 34 indexable audited Flagstaff dental practice websites, recomputed as practices are re-audited. Most recent audit September 20, 2026. Methodology dps-37-v1.
79
median score
+3.00 vs Arizona median 76
73.26
average score
Arizona average: 72.26
84.75
top quartile
the score the best 25% of local websites clear
34
websites audited
of 2,269 across Arizona
Score distribution
Grade distribution in Flagstaff
Counts use all 34 indexable audited Flagstaff websites.
A
0.00%
0 of 34
B
50.00%
17 of 34
C
20.59%
7 of 34
D
5.88%
2 of 34
F
23.53%
8 of 34
Arizona distribution: A 5% · B 37% · C 23% · D 13% · F 21% (2,269 websites).
Largest local difference first
Where Flagstaff dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Flagstaff websites are omitted.
97%
Service or treatment structured data not detected
33 of 34 evaluated Flagstaff websites — vs 90.92% across Arizona.
94%
FAQPage structured data not detected
32 of 34 evaluated Flagstaff websites — vs 93.39% across Arizona.
91%
AggregateRating structured data not detected
31 of 34 evaluated Flagstaff websites — vs 91.45% across Arizona.
| Check | Flagstaff rate | Arizona rate | Difference |
|---|---|---|---|
| Insurance or payment page not detectedPatient journey | 35.29%12 of 34 evaluated | 52.09%1,182 of 2,269 evaluated | −16.80 pp |
| Emergency-services page not detectedPatient journey | 67.65%23 of 34 evaluated | 56.41%1,280 of 2,269 evaluated | +11.24 pp |
| Privacy-policy link not detectedPatient journey | 35.29%12 of 34 evaluated | 44.82%1,017 of 2,269 evaluated | −9.53 pp |
| Unclear H1 structureWebsite fundamentals | 47.06%16 of 34 evaluated | 56.50%1,282 of 2,269 evaluated | −9.44 pp |
| Missing canonical tagsWebsite fundamentals | 23.53%8 of 34 evaluated | 32.61%740 of 2,269 evaluated | −9.08 pp |
| Images missing alternative textWebsite fundamentals | 55.88%19 of 34 evaluated | 63.68%1,445 of 2,269 evaluated | −7.80 pp |
| Contact or inquiry form not detectedPatient journey | 79.41%27 of 34 evaluated | 72.59%1,647 of 2,269 evaluated | +6.82 pp |
| Service or treatment structured data not detectedStructured data | 97.06%33 of 34 evaluated | 90.92%2,063 of 2,269 evaluated | +6.14 pp |
| BreadcrumbList structured data not detectedStructured data | 70.59%24 of 34 evaluated | 64.57%1,465 of 2,269 evaluated | +6.02 pp |
| FAQ page not detectedPatient journey | 61.76%21 of 34 evaluated | 65.80%1,493 of 2,269 evaluated | −4.04 pp |
| XML sitemap not detectedWebsite fundamentals | 35.29%12 of 34 evaluated | 31.34%711 of 2,269 evaluated | +3.95 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 47.06%16 of 34 evaluated | 43.68%991 of 2,269 evaluated | +3.38 pp |
| Missing meta descriptionsWebsite fundamentals | 35.29%12 of 34 evaluated | 38.12%865 of 2,269 evaluated | −2.83 pp |
| Limited useful contentWebsite fundamentals | 35.29%12 of 34 evaluated | 37.33%847 of 2,269 evaluated | −2.04 pp |
| FAQPage structured data not detectedStructured data | 94.12%32 of 34 evaluated | 93.39%2,119 of 2,269 evaluated | +0.73 pp |
| Clear booking action not detectedPatient journey | 47.06%16 of 34 evaluated | 46.72%1,060 of 2,269 evaluated | +0.34 pp |
| AggregateRating structured data not detectedStructured data | 91.18%31 of 34 evaluated | 91.45%2,075 of 2,269 evaluated | −0.27 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Flagstaff market
Common questions
Dental SEO and website questions for Flagstaff
- How good are dental practice websites in Flagstaff?
- Across 34 audited Flagstaff dental practice websites, the median DentalPresence Score is 79 out of 100, and the best 25% of local sites score 84.75 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Flagstaff dental websites most often get wrong?
- The most common gaps detected on audited Flagstaff dental websites are: “Service or treatment structured data not detected” (97% of evaluated sites); “FAQPage structured data not detected” (94% of evaluated sites); “AggregateRating structured data not detected” (91% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Flagstaff compare with the rest of Arizona?
- Flagstaff's median score of 79 is 3 points above the Arizona-wide median of 76, based on 2,269 audited websites across Arizona.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Flagstaff in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Arizona benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Flagstaff figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.