Dental SEO & Website Benchmarks: Calgary, AB
Live figures from 631 indexable audited Calgary dental practice websites, recomputed as practices are re-audited. Most recent audit September 19, 2026. Methodology dps-37-v1.
77
median score
+2.00 vs Alberta median 75
73.61
average score
Alberta average: 72.30
86
top quartile
the score the best 25% of local websites clear
631
websites audited
of 1,664 across Alberta
Score distribution
Grade distribution in Calgary
Counts use all 631 indexable audited Calgary websites.
A
11.09%
70 of 631
B
33.12%
209 of 631
C
25.20%
159 of 631
D
12.36%
78 of 631
F
18.23%
115 of 631
Alberta distribution: A 8% · B 31% · C 28% · D 15% · F 19% (1,664 websites).
Largest local difference first
Where Calgary dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Calgary websites are omitted.
91%
Service or treatment structured data not detected
573 of 631 evaluated Calgary websites — vs 92.07% across Alberta.
89%
FAQPage structured data not detected
562 of 631 evaluated Calgary websites — vs 90.81% across Alberta.
84%
AggregateRating structured data not detected
533 of 631 evaluated Calgary websites — vs 88.10% across Alberta.
| Check | Calgary rate | Alberta rate | Difference |
|---|---|---|---|
| Insurance or payment page not detectedPatient journey | 60.06%379 of 631 evaluated | 67.43%1,122 of 1,664 evaluated | −7.37 pp |
| Emergency-services page not detectedPatient journey | 48.81%308 of 631 evaluated | 54.69%910 of 1,664 evaluated | −5.88 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 35.82%226 of 631 evaluated | 40.93%681 of 1,664 evaluated | −5.11 pp |
| Clear booking action not detectedPatient journey | 38.03%240 of 631 evaluated | 42.73%711 of 1,664 evaluated | −4.70 pp |
| BreadcrumbList structured data not detectedStructured data | 65.29%412 of 631 evaluated | 69.89%1,163 of 1,664 evaluated | −4.60 pp |
| Privacy-policy link not detectedPatient journey | 52.61%332 of 631 evaluated | 56.85%946 of 1,664 evaluated | −4.24 pp |
| AggregateRating structured data not detectedStructured data | 84.47%533 of 631 evaluated | 88.10%1,466 of 1,664 evaluated | −3.63 pp |
| FAQ page not detectedPatient journey | 65.93%416 of 631 evaluated | 68.33%1,137 of 1,664 evaluated | −2.40 pp |
| Unclear H1 structureWebsite fundamentals | 54.04%341 of 631 evaluated | 56.13%934 of 1,664 evaluated | −2.09 pp |
| Limited useful contentWebsite fundamentals | 36.93%233 of 631 evaluated | 38.76%645 of 1,664 evaluated | −1.83 pp |
| FAQPage structured data not detectedStructured data | 89.06%562 of 631 evaluated | 90.81%1,511 of 1,664 evaluated | −1.75 pp |
| Contact or inquiry form not detectedPatient journey | 56.58%357 of 631 evaluated | 58.17%968 of 1,664 evaluated | −1.59 pp |
| Images missing alternative textWebsite fundamentals | 70.52%445 of 631 evaluated | 69.17%1,151 of 1,664 evaluated | +1.35 pp |
| Service or treatment structured data not detectedStructured data | 90.81%573 of 631 evaluated | 92.07%1,532 of 1,664 evaluated | −1.26 pp |
| Missing meta descriptionsWebsite fundamentals | 41.52%262 of 631 evaluated | 42.43%706 of 1,664 evaluated | −0.91 pp |
| Missing canonical tagsWebsite fundamentals | 32.01%202 of 631 evaluated | 31.13%518 of 1,664 evaluated | +0.88 pp |
| XML sitemap not detectedWebsite fundamentals | 26.94%170 of 631 evaluated | 27.28%454 of 1,664 evaluated | −0.34 pp |
2026 Canada study baseline
The frozen national picture for the same checks
Rates from the 11,797-website 2026 Canada study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Emergency-services page not detected69.35%
Clear booking action not detected56.82%
Insurance or payment page not detected78.50%
Privacy-policy link not detected67.52%
Dentist or LocalBusiness structured data not detected50.03%
AggregateRating structured data not detected94.43%
FAQ page not detected73.93%
Limited useful content43.84%
XML sitemap not detected31.14%
Missing canonical tags35.19%
Missing meta descriptions46.44%
Unclear H1 structure59.50%
Contact or inquiry form not detected62.02%
FAQPage structured data not detected93.76%
Service or treatment structured data not detected93.63%
BreadcrumbList structured data not detected71.15%
Images missing alternative text69.09%
Explore the Calgary market
Common questions
Dental SEO and website questions for Calgary
- How good are dental practice websites in Calgary?
- Across 631 audited Calgary dental practice websites, the median DentalPresence Score is 77 out of 100, and the best 25% of local sites score 86 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Calgary dental websites most often get wrong?
- The most common gaps detected on audited Calgary dental websites are: “Service or treatment structured data not detected” (91% of evaluated sites); “FAQPage structured data not detected” (89% of evaluated sites); “AggregateRating structured data not detected” (84% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Calgary compare with the rest of Alberta?
- Calgary's median score of 77 is 2 points above the Alberta-wide median of 75, based on 1,664 audited websites across Alberta.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Calgary in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Alberta benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Calgary figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.