Dental SEO & Website Benchmarks: Dothan, AL
Live figures from 33 indexable audited Dothan dental practice websites, recomputed as practices are re-audited. Most recent audit August 30, 2026. Methodology dps-37-v1.
73
median score
0 vs Alabama median 73
70.91
average score
Alabama average: 69.77
81
top quartile
the score the best 25% of local websites clear
33
websites audited
of 1,073 across Alabama
Score distribution
Grade distribution in Dothan
Counts use all 33 indexable audited Dothan websites.
A
0.00%
0 of 33
B
27.27%
9 of 33
C
45.45%
15 of 33
D
6.06%
2 of 33
F
21.21%
7 of 33
Alabama distribution: A 3% · B 25% · C 33% · D 17% · F 22% (1,073 websites).
Largest local difference first
Where Dothan dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Dothan websites are omitted.
100%
Service or treatment structured data not detected
33 of 33 evaluated Dothan websites — vs 93.29% across Alabama.
94%
FAQPage structured data not detected
31 of 33 evaluated Dothan websites — vs 97.48% across Alabama.
94%
AggregateRating structured data not detected
31 of 33 evaluated Dothan websites — vs 93.66% across Alabama.
| Check | Dothan rate | Alabama rate | Difference |
|---|---|---|---|
| Insurance or payment page not detectedPatient journey | 81.82%27 of 33 evaluated | 64.31%690 of 1,073 evaluated | +17.51 pp |
| Unclear H1 structureWebsite fundamentals | 39.39%13 of 33 evaluated | 56.76%609 of 1,073 evaluated | −17.37 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 39.39%13 of 33 evaluated | 52.94%568 of 1,073 evaluated | −13.55 pp |
| Emergency-services page not detectedPatient journey | 81.82%27 of 33 evaluated | 71.02%762 of 1,073 evaluated | +10.80 pp |
| Images missing alternative textWebsite fundamentals | 57.58%19 of 33 evaluated | 67.75%727 of 1,073 evaluated | −10.17 pp |
| Service or treatment structured data not detectedStructured data | 100.00%33 of 33 evaluated | 93.29%1,001 of 1,073 evaluated | +6.71 pp |
| Missing meta descriptionsWebsite fundamentals | 39.39%13 of 33 evaluated | 44.18%474 of 1,073 evaluated | −4.79 pp |
| XML sitemap not detectedWebsite fundamentals | 27.27%9 of 33 evaluated | 31.87%342 of 1,073 evaluated | −4.60 pp |
| Clear booking action not detectedPatient journey | 60.61%20 of 33 evaluated | 56.10%602 of 1,073 evaluated | +4.51 pp |
| Limited useful contentWebsite fundamentals | 39.39%13 of 33 evaluated | 43.06%462 of 1,073 evaluated | −3.67 pp |
| FAQ page not detectedPatient journey | 63.64%21 of 33 evaluated | 67.29%722 of 1,073 evaluated | −3.65 pp |
| FAQPage structured data not detectedStructured data | 93.94%31 of 33 evaluated | 97.48%1,046 of 1,073 evaluated | −3.54 pp |
| BreadcrumbList structured data not detectedStructured data | 72.73%24 of 33 evaluated | 70.74%759 of 1,073 evaluated | +1.99 pp |
| Privacy-policy link not detectedPatient journey | 48.48%16 of 33 evaluated | 49.67%533 of 1,073 evaluated | −1.19 pp |
| Contact or inquiry form not detectedPatient journey | 72.73%24 of 33 evaluated | 71.85%771 of 1,073 evaluated | +0.88 pp |
| AggregateRating structured data not detectedStructured data | 93.94%31 of 33 evaluated | 93.66%1,005 of 1,073 evaluated | +0.28 pp |
| Missing canonical tagsWebsite fundamentals | 36.36%12 of 33 evaluated | 36.53%392 of 1,073 evaluated | −0.17 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Dothan market
Common questions
Dental SEO and website questions for Dothan
- How good are dental practice websites in Dothan?
- Across 33 audited Dothan dental practice websites, the median DentalPresence Score is 73 out of 100, and the best 25% of local sites score 81 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Dothan dental websites most often get wrong?
- The most common gaps detected on audited Dothan dental websites are: “Service or treatment structured data not detected” (100% of evaluated sites); “FAQPage structured data not detected” (94% of evaluated sites); “AggregateRating structured data not detected” (94% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Dothan compare with the rest of Alabama?
- Dothan's median score of 73 is equal to the Alabama-wide median of 73, based on 1,073 audited websites across Alabama.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Dothan in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Alabama benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Dothan figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.